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Planning a vacation in the South of Brazil usually involves three outstanding options: the coast of Rio Grande do Sul, the capital of Santa Catarina and the most exclusive peninsula in the state. Each one has its own characteristics that attract different visitor profiles.
In addition to tourism, the real estate market also comes into play, which is differentiated in each location and offers varied opportunities for appreciation and investment.
In this guide, tradition, infrastructure and exclusivity are compared, focusing on both tourist attractions and market conditions, to indicate which region is more strategic
Torres: Tourist tradition and market aimed at the regional public
In the extreme north of Rio Grande do Sul, the main coastal destination in the state stands out for its seaside cliffs and the traditional International Ballooning Festival. The city has a consolidated tourist infrastructure, but its attraction is largely aimed at regional visitors.
In the real estate sector, the appreciation is stable. However, the profile of buyers concentrated in the public of Rio Grande do Sul limits the expansion of demand when compared to places with greater national and international reach.
Florianópolis: Complete infrastructure and diversity of options
The capital of Santa Catarina brings together varied beaches, active nightlife and a good network of services. It also has an international airport, which guarantees movement throughout the year.
In addition to tourism, the city stands out in technology and education. It is known as “Silicon Island”, in allusion to the innovation hub in the United States that houses companies such as Google and Facebook. It is also home to UFSC, one of the main universities in the country. These factors attract not only visitors but also new residents looking for opportunities.
In the real estate market, there is high liquidity, especially in areas close to the sea and in neighborhoods linked to technology. On the other hand, the large offer reduces exclusivity. Add to this the typical challenges of large centers, such as high traffic and the cost of living.
Bombinhas: territorial exclusivity and international demand
Located on a peninsula with more than 30 beaches, the region has established itself as one of the most preserved destinations in Santa Catarina. Natural barriers limit urban expansion and ensure real estate appreciation sustained by the scarcity of available land.
Recent tourism data in the state reinforce this trend: in the first half of 2025, Santa Catarina received 526,703 foreign tourists, of which 112,816 came from Chile. This expressive Chilean flow sustains the demand for vacation properties and increases the demand for high-end properties, especially near the beach.
Thus, the combination of territorial exclusivity and consistent foreign interest positions the peninsula as one of the most strategic areas of the Santa Catarina coast for those looking for long-term return on investment.
Which option makes the most sense?
To visit:
- The coast of Rio Grande do Sul is suitable for those who prefer traditional vacations and an already consolidated environment.
- The capital of Santa Catarina caters to those looking for a diversity of beaches, nightlife and extensive infrastructure.
- The peninsula, on the other hand, stands out for those who value international contact, crystal clear waters and nautical activities.
To invest:
- The Rio Grande do Sul market guarantees stability, but with a restricted focus on the regional public.
- The capital of Santa Catarina offers liquidity and great demand, although with less sense of exclusivity.
- On the other hand, the peninsula brings together continuous appreciation, foreign interest and limited territory, forming one of the most strategic scenarios of the Brazilian coast.
Conclusion
The choice between the three destinations varies according to the profile of those who travel or invest. All offer relevant tourist attractions, but in the real estate market, the Santa Catarina peninsula emerges as the most strategic option.
Continuous growth, international demand and geographical limitations support its appreciation, consolidating the region among the most promising places on the Brazilian coast.
FAQs
1. Is it worth visiting Torres, Florianópolis or Bombinhas?
Yes. Each destination has its own characteristics. While Torres offers traditional and quieter vacations, Florianópolis stands out for its diversity and infrastructure. Bombinhas, on the other hand, attracts those who value exclusivity, crystal clear waters and international tourism.
2. Which destination has the best cost-benefit in tourism?
It depends on the profile. For example, Torres usually has more affordable prices and local audiences, while Florianópolis offers a wide variety of accommodation. On the other hand, Bombinhas may have higher costs, but it delivers a differentiated experience with preserved beaches.
3. Where is it most advantageous to invest in real estate?
They all present opportunities, but at different levels. On the one hand, Torres guarantees stability, but with a regional focus. On the other hand, Florianópolis has liquidity and great demand. Finally, Bombinhas brings together continuous appreciation, foreign demand and limited territory, making it one of the most promising options.
See also
- Is it worth investing in real estate in the city of Bombinhas SC?
- Summer in Florianópolis or Bombinhas: see which destination is really worth it
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