The impact of Airbnb on the hotel sector and the real estate market in Bombinhas

O impacto do Airbnb no setor hoteleiro e no mercado imobiliario de Bombinhas - Rocccoimob Imobiliária em Bombinhas
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Airbnb in Bombinhas is no longer just an alternative for accommodation. Over time, it has become a global phenomenon capable of transforming tourism and the way of investing in real estate. In Bombinhas, where tourism is one of the main engines of the economy, this transformation is visible in new developments and in the behavior of investors.

In addition, the platform allowed owners to transform properties into a source of income and strengthened the relationship between tourists and residents. In this way, the hotel sector and the real estate market started to act in an integrated way, creating new opportunities for those looking for profitability on the coast of Santa Catarina

The growth of vacation rentals in Bombinhas

In recent years, temporary rental has maintained a fast pace. The municipality is among those that register the highest average daily rates on the coast of Santa Catarina, reflecting the high demand and the natural limitation for new constructions. This combination boosted the appreciation of real estate and consolidated Bombinhas as one of the most competitive destinations in the region.

As a result , interest in compact and well-positioned properties for vacation rentals has grown. This type of investment stands out for offering consistent returns, especially during the summer, surpassing traditional financial investments in many cases

At the national level, the short-term lodging market moves around R$ 12.4 billion per year, with average profitability between 8.3% and 11.2%. At the beginning of the year, more than 70% of Brazilians planned to travel in 2025. This trend was confirmed over the months and boosted the growth of rentals in high-potential destinations, such as the coast of Santa Catarina.

Brokers banner in Bombinhas - Rocccoimob Real Estate in Bombinhas

Como o aluguel por temporada mudou a hotelaria

The growth of temporary accommodation has led to structural changes in the construction sector. Today, many developments are already designed from conception to meet the demand for short rentals, prioritizing efficiency, functionality, and profitability.

Currently, the investor analyzes factors such as design, convenience and profitability before buying. In response, construction companies and developers launched projects aimed at vacation rentals, with modern infrastructure, simplified management, and environments designed to offer comfort and a good experience to guests.

High-end house for vacation rental in Canto Grande, Bombinhas, an example of the new profile of properties aimed at short-term accommodation on the coast of Santa Catarina - Rocccoimob Real Estate in Bombinhas
Properties in Canto Grande gain prominence in the vacation rental market in Bombinhas

O desafio de equilibrar turismo e moradia

On the other hand, the accelerated growth of vacation accommodation has brought new challenges. High demand has reduced the supply of permanent housing and raised rental values for residents.

In this context, public managers and urban planners are looking for ways to balance tourism with the local quality of life. The objective is to maintain economic development without compromising access to housing. In Brazil, short-term rentals are supported by the Tenancy Law (Law 8.245/1991), which guarantees legal certainty for owners and guests.

Currently, the economic impact of accommodation platforms exceeds R$ 5 billion per year in the main urban centers. This volume reinforces its importance for tourism and the real estate market. The same movement occurs in Bombinhas, where the challenge is to grow sustainably and preserve the well-being of the population.

Conclusão

Short-term rental has consolidated a new investment model, which combines tourism, profitability and quality of life. Bombinhas represents this evolution well, by transforming tourist demand into urban development and new opportunities for investors.

With the maturation of the market, the professionalization of temporary accommodation and the responsible management of the territory tend to define the future of the sector. Thus, investing in real estate prepared for this type of use is a strategic decision for those looking for stability, liquidity and appreciation on the coast of Santa Catarina.

CTA Vacation rentals in Bombinhas - Rocccoimob Real estate in Bombinhas

FAQs

1. Is it worth investing in vacation rental properties in Bombinhas?
Yes, it’s really worth it. This is because the high demand for accommodation keeps the daily rates valued and ensures a good occupancy rate, especially in the summer. In addition, well-located properties usually offer annual profitability above the average of other investments, which reinforces the potential of this type of investment.

2. What is the average return on vacation rentals?
The return may vary according to the type and location of the property. However, in consolidated tourist destinations such as Bombinhas, the annual yield is usually between 8% and 11%. In this way, vacation rentals prove to be a stable and profitable alternative for those looking to diversify investments.

3. Has Airbnb hurt the traditional hotel industry?
Not really. On the contrary, digital platforms have driven the modernization of the sector. Many hotels and inns have started to invest in design, personalized service and differentiated experiences to stand out in the market. Thus, Airbnb and traditional hotels today coexist, each serving different audience profiles.

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