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In August 2025, rent growth in Brazil reached a historic milestone: more than 46 million people, or 23% of the population, live in rented properties. The increase in purchase prices, economic instability and the search for mobility have transformed renting into a central alternative for housing and investment. This scenario directly impacts the real estate market, especially tourist regions such as Bombinhas, which are consolidated as strategic for seasonal income.
More than a temporary solution, leasing came to represent freedom of choice. Young professionals avoid long loans, families find flexibility to change, and investors identify consistent opportunities for profitability. It is a cultural change that redefines the way of living and investing in real estate in the country.
Learn how this transformation affects the real estate market, what are the new investment opportunities and why tourist cities gain prominence in this scenario.
Why are more Brazilians living on rent?
In recent years, leasing has ceased to be a temporary stage and has consolidated itself as a strategic alternative. The increase in real estate prices and economic instability have led many people to postpone buying and opt for lease contracts.
In addition, flexibility weighs in the decision: professionals in career transition, families looking for mobility and young students find in the solution a way to quickly adjust to changes in work, study and lifestyle.
This new reality is already causing concrete effects in the sector. See how the real estate market is transforming to meet this growing demand :
Impacts of rental growth on the Brazilian real estate market
The high demand for rental properties is already causing visible transformations in the sector:
- Enhancement of units in urban areas with complete infrastructure, services and mobility.
- New projects by construction companies and developers focused exclusively on rental income.
- Adoption of consolidated models in large metropolises, such as developments designed for rent.
- Greater interest from owners, who see leasing as a way to ensure continuous and predictable profitability.
The data show a significant growth in the number of Brazilians who choose to rent, to the detriment of paid off or financed properties, a clear sign of a new housing logic in the country.
Where to invest in rental properties today?
For those looking for diversification, the moment is favorable. The growing demand for rentals shows that properties intended for this purpose can generate consistent returns, especially in urban areas with active employment and in tourist cities.
In addition, investing in this segment ensures greater asset security and helps reduce risks in periods of instability in the buying and selling market.
O papel da Roccoimob
This growth movement is not limited to long-term residential leases. In tourism, the trend is also clear: more and more visitors prefer to rent vacation properties instead of resorting to traditional hotels or inns. This behavior further strengthens the market and opens space for investors looking for superior profitability in consolidated tourist destinations.
To take advantage of this scenario, strategic solutions such as:
- Specialized consultancy to identify properties with greater potential for appreciation and tourist demand.
- Complete support in acquisitions aimed at seasonal income, from the choice of location to the analysis of the public profile.
- Security and transparency at all stages, with clear information on profitability and liquidity.
- Operations in Santa Catarina, a high-end region with a strong demand for short leisure stays.
FAQs
1. Why has renting become the choice of millions of Brazilians?
Because it ensures mobility, reduces long-term commitments, and allows quick adaptation to economic changes.
2. Is it worth investing in vacation rental properties in Bombinhas?
Yes. Bombinhas is one of the most popular destinations in Santa Catarina, with high occupancy throughout the year and excellent profitability.
3. What is the difference between traditional and vacation rentals?
The traditional is long-term, while the seasonal is short-term and usually generates higher returns in tourist regions.
4. How to identify a property with high income potential?
Strategic location, modern infrastructure and well-defined target audience are decisive factors.
360° Tour: Explore Bombinhas from all angles and discover the ideal properties for seasonal income:
The advancement of this housing model, whether in long-term residential contracts or in seasonal stays, confirms that investing in real estate today is investing in mobility, security and profitability.
Read More
- Analysis of rent growth in the country (IstoÉ Dinheiro, August 2025) – Context and overview of the increase in rented homes (from 18% to 23%) and trends in apartments and single-person homes.
- SIDRA Table – Households and residents (Table 6820, IBGE) – Direct access to the official IBGE database, with details on the types of households, occupation and number of residents.
- How tourism boosts the real estate market in Bombinhas – Article about the appreciation of real estate in Bombinhas driven by the strength of local tourism.
- Where the most money is made in Brazil: promising destinations for quick return and constant appreciation – Strategic insights on the real estate market with high potential for financial return.
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