Investing in the coast of Brazil: Why Santa Catarina leads in growth

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Published May 12, 2025 | By RoccoImob

Santa Catarina Brazil stands out more and more on the national scene as one of the states with the greatest growth potential. The combination of quality of life, safety, consolidated tourism and advances in areas such as civil construction, technology and agribusiness has attracted investors from different regions — including abroad.

In this article, you understand why this region — especially Bombinhas — has become one of the most strategic destinations for those looking to invest with a vision of the future or adopt a new lifestyle on the Brazilian coast.

Indicators that show the progress of the local economy

The state has expressive numbers in several areas — surpassing the national average in several aspects. Here are some recent highlights:

  • GDP per capita among the highest in the country
  • Generation of formal jobs at an increasing pace, even during crises
  • Expansion of civil construction and the service sector, with a focus on the coast
  • Innovation and technology environment, led by cities such as Florianópolis, Joinville, Blumenau and Bombinhas
  • Fiscal balance and legal certainty, nationally recognized
Grafico de linha mostrando o crescimento do PIB per capita de Bombinhas de 2010 a 2021 1024x576 - Rocccoimob Imobiliária em Bombinhas
Growth in Bombinhas’ GDP per capita between 2010 and 2021, evidencing the city’s continued appreciation as a tourist and investment destination.

In addition to tourism and civil construction, other strategic decisions also strengthen the Santa Catarina Brazil economy — including in the energy sector.

The extension of the use of coal until 2040, guaranteed by the Just Transition Law, reinforces the economic stability of the South of Santa Catarina Brazil. The measure ensures energy security, maintains thousands of jobs and protects the revenue of cities such as Criciúma, Içara and Lauro Müller — regions where the sector has a strong social and productive impact.

This balance between development and energy security directly benefits the entire region, including coastal areas such as Bombinhas. The stability of the energy matrix, combined with the growth of the infrastructure sector, increases investor confidence and contributes to real estate appreciation in tourist destinations that depend on a solid and well-structured regional economy.

CTA Invista em Bombinhas - Rocccoimob Imobiliária em Bombinhas

These elements make the region a strategic choice for both investors and those looking for a new lifestyle.

The strength of the coast in economic growth

Cities such as Florianópolis, Balneário Camboriú, Itapema and Bombinhas have been leading this advance. Key factors include:

  • High-end real estate investments
  • Sustainable and active tourism all year round
  • Infrastructure expansion and urban mobility
  • Growing appreciation of real estate

Urban transformation and the search for second homes make the coastal strip one of the hottest segments in the country.

Bombinhas: Real estate appreciation with environmental balance

Even though it is the smallest municipality in Santa Catarina Brazil in territorial extension, it is one of the most valued. The city offers a rare combination of:

  • Strategic location between Balneário Camboriú and Florianópolis
  • Active tourism all year round, with events and natural beauty
  • High demand for properties with sea views or close to nature
  • Environmental preservation and strict urban planning

Neighborhoods such as Mariscal and Canto Grande stand out for the increase in demand for beachfront properties, including outside the high season.

Location on the map: Municipality on the north coast of Santa Catarina, located between Balneário Camboriú and Florianópolis, in one of the most valued regions of Brazil.

Heated and favorable post-pandemic real estate market

Since the pandemic, many Brazilians have changed the way they live and work. The state, with its preserved nature, security and modern infrastructure, has become an ideal destination for:

In addition, investors from São Paulo, Paraná, Rio Grande do Sul and Mercosur countries (such as Argentina and Paraguay) have been betting on local ventures as a way to diversify their assets.

Opportunities to undertake and invest

With legal certainty, tax incentives and a solid entrepreneurial environment, the region is a fertile field for those looking for financial return and stability. On the coast, the main investment segments are:

  • Development and civil construction
  • Vacation rentals with high profitability
  • Exclusive tour services and experiences
  • New models such as home office and coliving in coastal regions
  • What is coliving: Shared housing model with private rooms and common areas, focused on practicality, economy and coexistence.

Want to know where to invest?

Talk to one of RoccoImob’s experts and discover properties with sea views, a privileged location and high potential for appreciation.

CTA Imoveis de alto padrao em Bombinhas - Rocccoimob Imobiliária em Bombinhas

Conclusion

Investing in Bombinhas is investing in the future

Santa Catarina is today one of the most promising states in Brazil — combining economic growth, security, infrastructure and quality of life. And Bombinhas, in particular, stands out for bringing together all these attributes with one of the best real estate valuations on the south coast.

If you are aware of opportunities in the south of the country, following the development of the city is positioning yourself where the future has already begun.

Before making any decisions, take a walk around the city. Explore the neighborhoods, feel the atmosphere, and see where your next property might be :

FAQs

Why is Bombinhas a good place to invest?
Bombinhas brings together high real estate appreciation, consolidated tourism all year round and urban planning with a focus on environmental preservation — a combination increasingly valued by investors.

Is Santa Catarina’s growth sustainable?
Yes. The state combines economic expansion with fiscal balance, quality infrastructure and legal security, remaining one of the most stable regions in Brazil

What is the profile of those who invest in the coast of Santa Catarina?
The audience is made up of families seeking quality of life, professionals working from home, retirees and investors looking for asset appreciation. The growing presence of foreigners, especially from Mercosur, also reinforces the region’s international appeal.

Read more about investment in the coast of Santa Catarina


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