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Investing with tourism data is a strategy that is increasingly valued by those looking for security, profitability, and a long-term vision in the real estate market. On the coast of Santa Catarina, this movement has been gaining strength and few destinations represent it as well as those that combine constant tourist flow with planned urban growth.
In this article, you will understand how to use data from the tourism sector to choose your next investment, identify promising areas and increase your profitability based on concrete information.
The impact of tourism on real estate
The tourism sector directly influences real estate appreciation by stimulating the local economy, attracting public infrastructure, and increasing demand for lodging and housing. In coastal cities with a strong tourist flow, such as Bombinhas, this effect is even more evident.
Regions with high hotel occupancy and a continuous flow of visitors tend to have greater liquidity in the residential and commercial real estate market. The impact is clear: more visitors mean greater demand for short-term rentals, which attracts investors interested in renting profitability.
In addition, the constant presence of tourists throughout the year contributes to keeping the economy active outside the high season, reducing price fluctuations and improving the performance of properties aimed at both self-use and income generation. In locations with consolidated tourist infrastructure, this dynamic generates greater predictability of return and stimulates a more stable and sustainable appreciation of real estate over time.
Why the local market appreciated 14.3% in the last year
The appreciation of real estate in the region is not the result of speculation, but rather a combination of structural and consistent factors. The presence of environmental preservation areas, combined with the expanding urban infrastructure and high tourist attractiveness, has boosted both demand and prices.
Among the main factors that explain this performance are:
- Limited supply of land, which increases the value of existing stock
- Consolidated infrastructure and good quality of life, which attract families and investors
- Active tourism outside the high season, with varied experiences and well-distributed natural attractions
- Public investments in mobility and services, such as paving and lighting
- Growing demand for vacation and second home properties
This scenario favors a sustainable appreciation and positions the region as one of the most promising on the coast of Santa Catarina.
Real estate market overview – August/2025
| Indicator | Current Status |
|---|---|
| Average annual appreciation | 14,3% |
| Market volatility | High, with constant movement and strong buyer interest |
| Recent Highlights | Neighborhoods with an appreciation of up to R$ 400 thousand in 3 years; Active content on investment attraction |
| Local competitiveness | Heated market, with more than a thousand brokers operating in the region |
Como usar dados de turismo para investir melhor
Observing the behavior of the tourism sector helps to make more accurate decisions. High and low seasons , areas with the highest flow of visitors, tourist profile, and emerging trends reveal valuable information that directly impacts the performance of a property, whether for own use, vacation rentals, or future appreciation.
Analyzing these indicators allows you to go beyond location and price per square meter. It is possible to understand the real potential of the region, adjust the investment strategy and choose the most suitable type of property. The table below summarizes the key data to consider and how each one influences investor decisions:
| Tourism Indicator | What it reveals | How it impacts your investment |
|---|---|---|
| Peak and Off-Peak Seasons | Fluctuation in the volume of visitors throughout the year | Allows you to adjust prices and predict occupancy in each season |
| Areas with the highest flow | Regions close to beaches, trails and cultural attractions | Indicates the most attractive neighborhoods for buying or renting real estate |
| Profile of tourists | Predominant audience: families, couples, foreigners | Defines the type, size and standard of the ideal property |
| Emerging trends | Growth of niches such as nautical, sports and ecological tourism | Makes room for properties aimed at new demand profiles |
Regiões promissoras para investir
O crescimento imobiliário da cidade não ocorre de forma uniforme. Alguns bairros se destacam por reunir natureza preservada, estrutura de qualidade e procura constante por parte de turistas e moradores.
- Mariscal
Praia de mar aberto com alto padrão construtivo, ideal para quem busca exclusividade e contato com a natureza. - Big Corner
Located between two beaches, it offers practicality, safety and strong tourist appeal throughout the year. - Junipers
With a village atmosphere and ecological appeal, it is increasingly sought after by families and travelers who value tranquility and authenticity. On the map, it is possible to see that the neighborhood extends through a sheltered cove, surrounded by preserved hills and limited access, which reinforces its residential atmosphere and its potential for sustainable appreciation:
Essas regiões mantêm boa performance mesmo fora da alta temporada, garantindo retorno consistente ao investidor.
Investir com base em dados
Imóveis adquiridos por impulso raramente entregam os melhores resultados. Já os investimentos guiados por indicadores confiáveis e tendências do turismo local oferecem maior previsibilidade, segurança e retorno no longo prazo.
In this context, having a specialized team makes all the difference. Rocco acts in a consultative manner, combining local expertise with market intelligence. Among the differentials:
- Mapping of the neighborhoods with the highest liquidity and appreciation
- Personalized analysis of the investor’s profile, considering objectives such as income, housing or resale
- Occupancy and seasonality studies, based on real tourist flow data
- Indication of opportunities aligned with market behavior, and not just the available supply
- Complete monitoring at all stages of the decision, with a focus on safety and profitability
This approach avoids decisions based on market euphoria or passing trends. A recent example was the repercussion around COP30, which highlighted the importance of tourism infrastructure. The host city of the event faced criticism for excessive charges on accommodation, which limited the access of foreign delegations and generated disorganization in periods of high demand.
Situations like this show that it is not enough to attract visitors, it is necessary to have structure, planning and balance between supply and demand. For the investor, this means prioritizing regions with efficient urban management, diversity of properties and tourist flow distributed throughout the year. It is this type of scenario that offers sustainable profitability and continuous appreciation.
Conclusion: Turning data into profitable decisions
Learning how to use tourism data to choose the next investment is more than a technique: it’s a real advantage in an increasingly competitive market.
On the coast of Santa Catarina, cities with efficient management, well-distributed attractions and continuous tourist flow demonstrate that structured tourism is synonymous with real estate appreciation. For those who want to build wealth with intelligence, the right time is when data and opportunities intersect. And this movement is already underway in the most strategic regions of the coast, with high demand and consistent appreciation.
360º Tour: Virtually explore the most promising neighborhoods in the region and visualize where the biggest opportunities are to invest safely and with return:
FAQs
1. How do you know if a neighborhood has potential for appreciation?
Evaluate factors such as urban infrastructure, tourist flow throughout the year, presence of preserved natural areas, and new developments in the region. Data on occupancy, rental demand and appreciation in recent years help to identify promising areas.
2. Why use tourism data to invest in real estate?
Because tourism directly boosts the appreciation and profitability of real estate. Regions with high visitation usually have greater liquidity, demand for vacation rentals, and planned urban growth.
3. Is Bombinhas a city with sustainable appreciation?
Yes. The combination of active tourism all year round, limited land supply and environmental preservation favors a continuous and more predictable appreciation of the local real estate market.
Read More
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