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In recent years, the real estate market in Santa Catarina has registered significant growth, driven by tourism, the appreciation of coastal areas and the interest of national and foreign investors. This movement is directly connected to the fluctuations of the dollar in Brazil from 2015 to 2025, which influenced the appetite for real assets and the search for alternatives for asset protection in real estate.
At the same time, technology has gained a central role in the way real estate is advertised and negotiated. Digital platforms, targeted ads, and electronic contracts have made the process more agile and efficient, allowing opportunities to be evaluated remotely with security. However, challenges have also arisen: it is necessary to ensure data protection and transparency in each transaction.
Understanding this scenario is essential for those looking not only to acquire a property, but to build a long-term equity strategy. In this guide, you’ll understand how technology and the strategic use of data can support smarter, safer choices.
Technology and safety in the market
Technology is now a strategic ally in the real estate sector. It speeds up processes and ensures transparency at each stage of the negotiation. Quality photos, detailed floor plans, precise location and digitized documentation make it easy to analyze the potential of each property. In addition, electronic contracts and online scheduling reduce costs and increase efficiency.
On the other hand, the responsible use of data is indispensable. The LGPD ensures that personal information is only used with consent, which offers greater protection in high-value transactions and strengthens trust in the process.
Therefore, this integration between technology, transparency, and privacy creates a safer, more practical, and long-term investment experience.
Global scenario and real estate as a refuge
The slowdown in the Chinese economy, added to the instability of other international markets, reinforces an already known movement: the search for real assets less exposed to global volatility. While financial sectors suffer from uncertainties, the real estate market remains solid as a safe haven for capital.
The consistent appreciation of the square meter and the growing demand for real estate show that this segment is relatively uncorrelated from external crises. Even when large economies face a downturn, real estate delivers liquidity, legal certainty, and long-term opportunities.
This represents the chance to shield assets against exchange rate and inflationary fluctuations, diversifying into solid assets, with sustainable demand and continued potential for appreciation
Check out the timeline of the main exchange rate variations and their impacts on the Brazilian real estate market below:
How RoccoImob stands out
In the midst of this scenario, RoccoImob integrates technology and consultative service to offer security, clarity and efficiency in each negotiation. The company invests in:
- Complete presentation of the properties: professional photos, detailed plans and organized documentation to support safe decisions.
- Responsible use of data: registration and communication always in compliance with the LGPD, protecting strategic information.
- Strategic analysis: consultative support to identify regions with the greatest potential for growth and return.
- Humanized service: 360º tours and automated pre-sales, combined with close and personalized support.
- Support in wealth planning: valuation comparisons, profitability simulations and guidance on strategic portfolio diversification.
This combination puts it at the forefront of the sector’s digital transformation, showing that technology only generates value when applied with ethics and a vision of the future.
Conclusion
The conscious use of technology and data is essential for the real estate market in Santa Catarina today. In addition, this translates into access to more reliable information, greater predictability in decisions, protection against legal and financial risks, and a clearer reading of opportunities for appreciation. In this way, investing in real estate in the region is no longer just an equity choice and becomes a solid long-term strategy.
Want to see it in practice? Take a 360º tour of Bombinhas and discover how technology can reveal the potential of the best properties on the coast of Santa Catarina :
FAQs
1. Is it worth investing in real estate in Santa Catarina?
Yes. The state has a strong appreciation, especially on the coast, in addition to high tourist demand and legal certainty, factors that increase the potential for return in the long term.
2. How does technology help in real estate investing?
Technology speeds up buying and selling processes, digitizes documents, offers data analysis, and ensures more transparency, allowing for safer decisions.
3. What does the LGPD change in the real estate market?
The LGPD ensures that personal data is used only with consent. This protects investors in high-value transactions and strengthens the relationship of trust with brokers and real estate agents.
Read More
- How to identify properties with real potential for appreciation in Brazil
Discover the criteria used by experts to analyze and choose properties with high potential for appreciation, including market indicators and strategic location. - How the RoccoImob platform generates more return with rent in Bombinhas
Learn how RoccoImob’s platform optimizes rentals in Bombinhas, maximizing profitability with technology and performance analysis. - Selic high and dollar falling: why Brazil has become the focus of foreign investors
Understand how economic conditions such as the Selic rate and the appreciation of the real have made Brazil an attractive destination for foreign investors, especially in the real estate market.
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