The rental of houses and apartments for groups has grown throughout the coast of Santa Catarina. Families and friends are choosing to share properties during the summer, driven by the search for more shared and cost-effective experiences.
This trend reflects a clear change in the profile of tourists, who today prioritize freedom, privacy and coexistence. In addition, properties with a swimming pool, barbecue and large areas are among the most sought after by those who want to combine comfort and economy in a single address.
In this guide, the factors that explain the growth of this model, the effects on the real estate market and the impact on tourism and regional investment will be presented.
Economy and comfort in one place
With the new traveler profile, the way of staying has also changed. Splitting the rent among family or friends has become one of the smartest ways to enjoy the summer. The model offers more space, privacy and amenities without raising the cost of travel, which allows for longer and more enjoyable stays.
In many cases, the shared daily rate is up to 40% cheaper than in inns or individual apartments. For this reason, the economy explains part of the advancement of the modality, although it is not the only factor. The complete structure of the properties, with an equipped kitchen, integrated living room and leisure areas, provides a more functional, welcoming and practical experience for groups of different sizes.
Therefore, the balance between comfort and cost-benefit has attracted not only families and friends, but also investors attentive to new opportunities in the seasonal market. This movement, in turn, is already beginning to generate direct impacts on the real estate sector.
Effects on the real estate market
As a result of the increase in demand for group-oriented homes, the real estate market in the region has undergone significant transformations. Many owners have adapted their properties to offer more comfort and leisure. At the same time, new constructions are already being born with projects planned to receive families and friends with more functionality.
This change in profile made large environments, multiple suites and outdoor areas with swimming pools no longer just differentials and started to represent a new standard of appreciation. Consequently, properties prepared for groups have become more competitive and desired, especially among the busiest tourist months.
In addition, interest in the short-term rental model, known as short stay, is also growing. This format allows for greater calendar flexibility, increases the occupancy rate throughout the year, and ensures continued profitability for owners who adopt more modern and digital management.
Finally, it is worth noting that group reservations are usually longer, especially between December and Carnival. This behavior contributes to keeping the sector warm throughout the high season and reinforces the strategic role of regional tourism. With the more mature market and the more demanding public, new questions also arise about costs and the ideal property profile for those who want to invest in this type of accommodation.

How much does it cost to rent a house for 10 people in Bombinhas
For those who plan to travel in a group, understanding the average values helps to better organize the stay. Prices vary according to the neighborhood and the distance from the beach. Still, an updated average shows the scenario of the season:
| Type of property | Location | Average daily rate (high season) |
|---|---|---|
| House with 4 suites and swimming pool | Mariscal | R$ 2.500 – R$ 3.500 |
| Modern townhouse without pool | Bombas | R$ 1.500 – R$ 2.200 |
| House on the sand | Canto Grande | R$ 3.000 – R$ 4.500 |
| Large apartment in the Center | Firecrackers | R$ 1.200 – R$ 1.800 |
These values correspond to properties that hold 8 to 12 guests. On average, dividing the cost among 10 people reduces the individual daily rate to about R$ 150 to R$ 300 per person.
In this way, group rentals are consolidated as one of the most advantageous options to enjoy the summer on the coast. When analyzing the geographic distribution of demand, some neighborhoods stand out strongly.

Most searched neighborhoods and trend on the coast of Santa Catarina
When observing the behavior of reservations, a clear pattern of preference among visitors can be perceived. In particular, some neighborhoods stand out for the high demand for vacation homes. Mariscal, for example, draws attention for its large and modern properties, with a swimming pool and complete leisure areas. Canto Grande, in turn, attracts families looking for tranquility, contact with nature and views of the sunset. Bombas stands out for its practicality, bringing together commerce, restaurants and easy access to the entrance to the city. Finally, the Center is ideal for those who value mobility, convenience, and a variety of options near the beach.
Based on these factors, it is possible to notice that real estate appreciation has been spread evenly across regions. This movement follows the growing demand for larger and well-equipped properties and, at the same time, reflects a more strategic behavior on the part of buyers. Today, the modern investor is looking for properties with dual potential: a family use for part of the year and, in parallel, profitability through seasonal rentals.
As a result, projections for the coming years point to an even more expressive growth on the coast of Santa Catarina.
Projections for the coming years indicate:
- Steady growth in group rentals, driven by group travel.
- Above-average real estate appreciation, with large and well-structured properties on the rise.
- Professionalization of the sector, with more specialized real estate agencies and digital management of reservations.
- Diversification of the public, including foreign tourists and investors.
- Strengthening the region as a tourism and investment hub, combining profitability and quality of life.
These projections reinforce the long-term potential of this hosting model. In this way, as the market continues to evolve, so do the opportunities for those looking to invest strategically and sustainably.
Conclusion
In general, the behavior of the market shows that collective leases are no longer a passing trend and have come to represent a consolidated choice. Therefore, this format has gained strength and should continue to grow in the coming years, following the evolution of tourism and traveler preferences.
As a result, group rentals stand out as a solid alternative for different audience profiles. On the one hand, they guarantee better value for money and comfort for families and friends traveling together, which makes stays more affordable and enjoyable. On the other hand, they open up new opportunities for investors who want to diversify their portfolios and take advantage of the strengthening of regional tourism.
In addition, with properties increasingly adapted to this format, spacious, well-equipped and close to the beach, the appreciation tends to remain constant. Consequently, group rentals on the coast of Santa Catarina are consolidated as one of the most promising segments of the vacation real estate market, combining profitability, practicality and lifestyle.

FAQs
1. What characterizes group rentals on the coast of Santa Catarina?
In general, it is a vacation rental model aimed at families and friends who prefer to share the same property during the holidays. This modality has been growing because it offers more comfort, privacy and freedom, in addition to stimulating coexistence among travelers.
2. What are the advantages of this type of hosting?
In addition to reducing costs, the format provides a more complete experience. Houses equipped with a swimming pool, barbecue and integrated environments guarantee leisure and convenience, transforming group rentals on the coast of Santa Catarina into an increasingly valued option for those looking to combine economy and comfort.
3. Where to find properties suitable for large groups?
With the high demand, specialized real estate agencies and seasonal platforms have expanded the offer of real estate in cities on the coast of Santa Catarina. Today, there are options for small families or larger groups, which confirms the advancement of this type of rental in the region.
- See Bombinhas in 360° and live an immersive experience through the beaches and natural beauties of the peninsula:
FAQs
- Best neighborhoods for vacation rentals in Bombinhas
Before planning your next trip, find out which regions are most popular with families and groups of friends — and understand what makes each one special. - Is investing in vacation real estate on the coast of Santa Catarina worth it?
In addition to leisure, group rentals also move the real estate market. Find out why larger properties have shown strong appreciation and attracted new investors. - How to choose the ideal home for large groups
Finally, find out what to consider when choosing the perfect property: complete structure, good location and cost-benefit make all the difference.

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