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The high season boosts the economy and attracts investors
Published March 26, 2025 | By RoccoImob
The summer of 2024-2025 brought a significant increase in international tourism in Santa Catarina, with emphasis on Argentine tourists. This growth was accompanied by an 81% jump in average spending, which positively impacted sectors such as hospitality, commerce, and
Why is Argentine tourism expanding?
The growth in the flow of tourists from Argentina can be explained by some key factors:
- Favorable exchange rate, making Santa Catarina an affordable destination.
- Improvement in tourist infrastructure, with more leisure and accommodation options.
- International promotion, with campaigns aimed at the Argentine public.
Impact on commerce and the real estate sector
Who are the Argentine tourists visiting the region?
- Age group: Predominantly between 41 and 60 years old.
- Purchasing power: High, reflecting the increase in average spending during the stay.
The growth of Argentine tourism has had a significant impact on local sectors, especially the luxury real estate market. With the growing demand for vacation rentals and exclusive beachfront properties, investors are seeing a growing appreciation of properties in Bombinhas, Balneário Camboriú and Florianópolis. Argentina continues to be the country that sends the most tourists to Brazil
Sectors that benefit the most
- Hospitality – The increase in hotel occupancy and vacation rentals.
- Commerce – Greater consumption in stores, restaurants and local services.
- Real estate market – Growing search for vacation properties and investments in coastal properties.
Compared to previous years, cities such as Bombinhas and Balneário Camboriú are overcoming periods when the flow of tourists was predominantly Brazilian.
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How an Argentine can buy property in Santa Catarina
How can a foreigner buy property in Brazil? The process is simpler than many imagine, and understanding the legal requirements is essential for those who want to invest in beachfront real estate in places like Bombinhas, Balneário Camboriú and Florianópolis.
- Exchange and Financing: Cash purchase is more common, but financing options may also be viable.
- Required Documentation: CPF and passport are mandatory for purchase.
- Bank Account Opening: Facilitates the payment and transfer of values.
- Brazilian Legislation: Foreigners can buy urban real estate without major restrictions.
- Professional Advice: Legal advice and specialized brokers is essential.
Opportunities for those who want to invest
The growing presence of foreign tourists drives two major trends in the real estate market:
1. Vacation rentals on the rise
Tourists prefer properties for short stays, seeking comfort and exclusivity. Regions such as Bombinhas, Balneário Camboriú and Florianópolis are among the most sought after for this type of rental, with emphasis on high-end properties, such as fully furnished apartments
2. Valuation of coastal properties
With the increase in demand, investors are taking advantage of the appreciation of real estate in the region. Buying now can mean a significant return in the future . The continuous growth of international tourism opens up new business opportunities, especially for those who want to invest in real estate.
Tips for entrepreneurs to take advantage of this trend
Entrepreneurs and investors can adopt some strategies to capture the potential of this new flow of tourists:
- Bilingual communication: Produce content and promotional materials in Spanish to attract Argentine tourists.
- Exclusive packages: Offer personalized experiences for tourists, such as cultural tours and vacation rental packages.
- Digital visibility: Optimize your online presence, with Google Maps and TripAdvisor, and invest in digital strategies that help increase the visibility of properties for international tourists.
Conclusion
Now is the time to invest
The growth of Argentine tourism represents a great opportunity for the real estate sector in Santa Catarina. With strategic planning, effective communication actions, and a digital focus aimed at this audience, investors and entrepreneurs can make the most of this growing movement
Do you want to take advantage of this growth and invest in the Santa Catarina real estate market? Contact RoccoImob and discover the best opportunities!
FAQs
1. Are Argentine tourists buying real estate or just renting?
Both. Many Argentine tourists, who previously rented vacation properties, are now interested in buying properties in the region. Beachfront properties, such as high-end apartments, houses and even land for investment, are becoming attractive options due to the favorable exchange rate and the appreciation of the region.
2. What is the best type of property to invest in this market?
Argentine tourists are looking for comfort and exclusivity, with preferences for furnished, well-located properties with good infrastructure. High-end compact apartments, spacious homes , and beachfront properties are the best investment options.
3. How can an investor attract Argentine tourists?
Investors can benefit from strategies such as:
- Partnerships with Argentine tourism agencies and influencers.
- Optimized digital presence on websites and social networks aimed at the Argentine public.
- Special offers for long-term rentals, as many tourists are extending their stays.
References
- Ministry of Tourism of Brazil
- Santur – Santa Catarina Tourism Development Agency
- Embratur – Brazilian Institute of Tourism
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